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Sunday, 8 December 2013

GreenTex - a revolution for SME branding

GreenTex is a brand new exhibition and event wall covering product from greenhouse graphics.

The product is PVC free, in line with the company's strong sustainability printing policy, and offers a number of tangible benefits for businesses and organisations that wish to develop a strong brand message. These benefits are:

GreenTex is easy to apply and doesn't need a professional installation service.
GreenTex is tough and enduring
GreenTex is reusable
GreenTex leaves no residue on walls and is very easy to remove.
GreenTex is one of the most cost-effective ways of applying branded graphics to walls.

Whether you are planning an event, exhibiting or wish to add impact to your foyer of offices, GreenTex is a remarkable product that will make an instant impact. GreenTex was used as an event branding tool for the 2013 Rugby Expo at Twickenham stadium

Delivering bottom line results through great design

Here is the scenario:

An advertiser agrees to take out an advert (either online or offline) at a cost of several hundred pounds. Having spent this money, and not wanting to spend any more, they decide to put together their own advert in a software application they have access to.
They spend many hours creating their advert and finally submit it to the publisher.

The likely result of this?

1] The artwork will not be in the correct format for the publisher and will get rejected.
2] The artwork will not be in the correct format for the publisher, who will publish it anyway, regardless of how it looks.
3] The advert will not have impact. It may read like 'War and Peace', lack an appropriate structure, have no call to action, ignore brand values, not relate to any marketing or communications plan, have no colour management and will not have any clear call to action or method of monitoring the result.

The question I often ask myself is why do organisations and business spend sizeable sums of money on advertising space, but are reluctant to invest in marketing or design services to ensure the advert achieves tangible results? Especially when the spend on this is often significantly less than the spend on buying the space in the first place.

Is is similar to buying your favourite car, then not driving it because you don't want to spend money on the petrol!

If you are not sure of the tangible results of professional design services, take a look at this video about the benefits of great design.

Wednesday, 3 April 2013

Exporting contacts out of LinkedIn

More and more business professionals are using LinkedIn as a method of keeping in touch with key business contacts. However, how do you integrate this information into your contacts list or your CRM system.

Exporting contacts is relatively simple if you want to create a CSV file. If you go to 'Contacts' tab and choose 'Connections' from this menu, a list of your contacts will appear.

At the bottom of the list on the right hand side is a link called export connections.

Click on this link and you will be able to export all the connections to a CSV file. This you can import into another contact or CRM database.

Friday, 8 February 2013

If paper is so bad, why is wood so good?

I was looking at a customers website today to find out some contact details. The customer makes bespoke children's play areas. What really caught my attention was the analysis on the materials used.

Concrete and Steel were generally seen as poor environmentally and were large energy users and carbon emitters.

This was the comment on wood:

'Wood from sustainably managed sources cannot only be an excellent structural material, but also an environmentally conscious choice.  As trees grow, they absorb carbon dioxide from the air, whereas cement and steel release CO2 into the atmosphere.  In well-managed forests, trees are coppiced or new trees are planted after harvest, to continue the carbon absorption process.  So timber is a ‘carbon negative’ material (which is a good thing!) (Forestry Commission publication ‘Carbon benefits of timber in construction’ 2006)'

Now the thing about this is that we are constantly being told that paper is a source of environmental harm. 'Think green and keep it on screen' we are told.

Surely there is a contradiction here. Paper and timber both come from the same place.

The reality is lies in the marketers phrase - 'it's not what you do, its what people think you do that counts'.

For example, data centers that power the internet use 2% of the UK's energy resources - the same as the Airline Industry and more than the print and paper industry (TwoSides). And spam email produces the carbon equivalent to driving a car for 33000000 miles! (McAfee). Yet, digital delivery is dressed up as a green option??

Makes you think doesn't it?